:root {
  --ink: #171717;
  --paper: #f5f0e7;
  --white: #fff;
  --burgundy: #6e1e2d;
  --red: #8e2a3b;
  --green: #1f4b3f;
  --gold: #c6a15b;
  --rose: #ead8d9;
  --pale-green: #dde8e1;
  --sand: #e9e1d6;
  --gray: #66635e;
  --line: #d8d1c7;
  --max: 1180px;
  --radius: 24px;
  --shadow: 0 22px 70px rgb(23 23 23 / 14%);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.45;
  text-rendering: optimizeLegibility;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 { line-height: .98; letter-spacing: -.035em; }
h2 { margin-bottom: 1.3rem; font-size: clamp(2.6rem, 5.5vw, 5.8rem); }
h3 { font-size: 1.5rem; }
p { font-size: 1.12rem; }
.container { width: min(calc(100% - 40px), var(--max)); margin-inline: auto; }
.section { padding: clamp(5.5rem, 10vw, 10rem) 0; }
.white { background: var(--white); }
.eyebrow {
  margin-bottom: 1.5rem;
  color: var(--red);
  font-size: .78rem;
  font-weight: 850;
  letter-spacing: .11em;
  text-transform: uppercase;
}
.gold { color: var(--gold); }
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}
.progress { position: fixed; z-index: 100; inset: 0 0 auto; height: 3px; background: transparent; }
.progress span { display: block; width: 0; height: 100%; background: var(--gold); }

.site-header {
  position: fixed;
  z-index: 90;
  top: 18px;
  left: 50%;
  display: flex;
  width: min(calc(100% - 32px), 1160px);
  min-height: 60px;
  align-items: center;
  justify-content: space-between;
  padding: 8px 10px 8px 18px;
  border: 1px solid rgb(255 255 255 / 45%);
  border-radius: 18px;
  background: rgb(255 255 255 / 88%);
  box-shadow: 0 12px 50px rgb(0 0 0 / 12%);
  transform: translateX(-50%);
  backdrop-filter: blur(18px);
}
.brand img { width: 145px; height: 38px; object-fit: contain; }
.site-header nav { display: flex; gap: 5px; align-items: center; }
.site-header nav a { padding: 11px 14px; border-radius: 11px; font-size: .9rem; font-weight: 750; text-decoration: none; }
.site-header nav a:hover, .site-header nav a:focus-visible { background: var(--paper); }
.site-header .nav-cta { color: var(--white); background: var(--burgundy); }
.site-header .nav-cta:hover, .site-header .nav-cta:focus-visible { background: var(--red); }
.menu-toggle { display: none; border: 0; background: none; }

.hero { display: grid; min-height: 100svh; grid-template-columns: minmax(0, .95fr) minmax(0, 1.05fr); background: var(--burgundy); }
.hero-copy { z-index: 1; display: flex; flex-direction: column; justify-content: center; padding: 9rem max(4vw, 36px) 4rem; color: var(--white); }
.hero-copy h1 { max-width: 720px; margin-bottom: 2.2rem; font-size: clamp(3.7rem, 6.4vw, 7.5rem); }
.hero-copy h1 span { color: var(--paper); }
.hero-line { font-size: clamp(1.45rem, 2.2vw, 2.25rem); line-height: 1.17; }
.hero-intro { max-width: 610px; color: rgb(255 255 255 / 76%); }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 1rem; }
.button { display: inline-flex; min-height: 50px; align-items: center; justify-content: center; padding: 12px 20px; border: 1px solid transparent; border-radius: 999px; font-size: .94rem; font-weight: 850; text-decoration: none; }
.button.primary { color: var(--burgundy); background: var(--paper); }
.button.ghost { border-color: rgb(255 255 255 / 40%); color: var(--white); }
.button.light { margin-top: 1.4rem; color: var(--burgundy); background: var(--paper); }
.client-lockup { display: flex; width: fit-content; align-items: center; gap: 12px; margin-top: 3.5rem; padding: 8px 11px; border-radius: 14px; background: var(--white); }
.client-lockup img:first-child { width: 126px; height: 54px; object-fit: contain; }
.client-lockup img:last-child { width: 45px; height: 45px; object-fit: contain; }
.hero-media { position: relative; margin: 0; min-height: 100svh; overflow: hidden; border-left: 4px solid var(--gold); }
.hero-media img { width: 100%; height: 100%; object-fit: cover; object-position: 61% center; }
.hero-media figcaption { position: absolute; right: 30px; bottom: 30px; padding: 9px 14px; border-radius: 999px; color: var(--white); background: rgb(23 23 23 / 70%); font-size: .82rem; font-weight: 800; backdrop-filter: blur(8px); }

.statement { min-height: 90svh; display: grid; align-items: center; }
.statement h2 { max-width: 1000px; font-size: clamp(3rem, 6vw, 7rem); }
.statement-rule { height: 2px; margin: 4rem 0; background: var(--line); }
.statement-answer { max-width: 1080px; margin-bottom: 3rem; color: var(--burgundy); font-size: clamp(2.4rem, 4.8vw, 5.1rem); font-weight: 850; line-height: 1.02; letter-spacing: -.04em; }
.statement-note { margin-left: auto; max-width: 490px; color: var(--gray); text-align: right; }

.section-heading { display: grid; grid-template-columns: minmax(0, 1.65fr) minmax(240px, .7fr); gap: 4rem; align-items: end; margin-bottom: 4rem; }
.section-heading h2 { margin: 0; }
.section-heading p { margin: 0 0 .6rem; color: var(--gray); }
.fact-grid, .metric-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.fact, .metric { min-height: 330px; padding: 34px; border-radius: var(--radius); }
.rose { background: var(--rose); }
.green { background: var(--pale-green); }
.sand { background: var(--sand); }
.fact strong { display: block; margin-bottom: 2rem; color: var(--burgundy); font-size: clamp(2.5rem, 4vw, 4.5rem); line-height: .9; text-transform: uppercase; }
.fact h3 { max-width: 280px; margin-bottom: 2rem; }
.fact p, .metric p { color: var(--gray); }
.insight-bar { margin: 28px 0 0; padding: 17px 24px; color: var(--paper); background: var(--ink); font-weight: 800; text-align: center; }

.continuity { background: var(--paper); }
.timeline { position: relative; display: grid; margin: 4rem 0 0; padding: 0; grid-template-columns: repeat(3, 1fr); gap: 48px; list-style: none; }
.timeline::before { position: absolute; top: 63px; right: 2%; left: 2%; height: 2px; background: var(--ink); content: ""; }
.timeline li { position: relative; padding: 0 18px; }
.timeline li::before { position: absolute; z-index: 1; top: 54px; left: 18px; width: 20px; height: 20px; border-radius: 50%; background: var(--ink); content: ""; }
.timeline li.active::before { background: var(--red); }
.timeline time { display: block; margin-bottom: 5.5rem; color: var(--gray); font-size: 1.4rem; font-weight: 850; }
.timeline li.active time, .timeline li.active span { color: var(--red); }
.timeline span, .benchmark span { display: block; margin-bottom: 1.3rem; color: var(--gray); font-size: .76rem; font-weight: 850; letter-spacing: .08em; text-transform: uppercase; }
.timeline p { color: var(--gray); }

.benchmark-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 52px; }
.benchmark { position: relative; padding-top: 2.4rem; border-top: 4px solid; }
.bar-red { border-color: var(--red); }
.bar-green { border-color: var(--green); }
.bar-gold { border-color: var(--gold); }
.benchmark h3 { font-size: clamp(2.4rem, 4vw, 4rem); text-transform: uppercase; }
.benchmark p { color: var(--gray); }
.translation { display: grid; margin-top: 5rem; padding: 24px 28px; align-items: center; grid-template-columns: auto 1fr auto; gap: 28px; background: var(--paper); }
.translation span { color: var(--red); font-size: .78rem; font-weight: 850; letter-spacing: .08em; text-transform: uppercase; }
.translation small { color: var(--gray); }

.concept { display: grid; grid-template-columns: .95fr 1.05fr; color: var(--paper); background: var(--burgundy); }
.concept-copy { display: flex; min-height: 82svh; flex-direction: column; justify-content: center; padding: 8rem max(4vw, 36px); }
.concept-copy h2 { max-width: 730px; }
.concept-copy > p:last-child { font-size: clamp(1.5rem, 2.6vw, 2.6rem); }
.gold-rule { width: 150px; height: 4px; margin: 2rem 0; background: var(--gold); }
.concept-media { min-height: 82svh; margin: 0; overflow: hidden; }
.concept-media img { width: 100%; height: 100%; object-fit: cover; }

.key-visual { background: var(--paper); }
.key-grid { display: grid; grid-template-columns: minmax(300px, .8fr) minmax(0, 1.2fr); gap: clamp(3rem, 8vw, 8rem); align-items: center; }
.poster { position: relative; margin: 0; overflow: hidden; border: 10px solid var(--ink); box-shadow: 14px 14px 0 var(--gold); }
.poster > img { width: 100%; aspect-ratio: 4 / 4.5; object-fit: cover; }
.poster-head { padding: 28px; color: var(--paper); background: var(--burgundy); font-size: clamp(1.8rem, 3.2vw, 3.3rem); font-weight: 900; line-height: .95; text-transform: uppercase; }
.poster-foot { display: flex; min-height: 70px; align-items: center; justify-content: space-between; padding: 12px 20px; color: var(--burgundy); background: var(--paper); text-transform: uppercase; }
.poster-foot img { width: 92px; height: 42px; object-fit: contain; }
.key-copy h2 { color: var(--burgundy); }
.key-sub { font-size: clamp(1.35rem, 2.3vw, 2rem); font-weight: 800; }
.tag-copy { margin: 3rem 0; border-top: 2px solid var(--line); }
.tag-copy div { display: grid; padding: 20px 0; border-bottom: 1px solid var(--line); grid-template-columns: 170px 1fr; align-items: baseline; }
.tag-copy dt { color: var(--gray); font-size: .8rem; font-weight: 850; text-transform: uppercase; }
.tag-copy dd { margin: 0; font-size: 1.9rem; font-weight: 850; }
.tag-copy div:last-child dd { color: var(--red); text-transform: uppercase; }
.adjectives { color: var(--gray); }

.format-grid { display: grid; grid-template-columns: .72fr 1fr 1fr; grid-template-rows: 270px 330px; gap: 20px; }
.format { position: relative; overflow: hidden; border-radius: 22px; background: var(--ink); box-shadow: var(--shadow); }
.format img { width: 100%; height: 100%; object-fit: cover; }
.format > div { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: space-between; padding: 28px; color: var(--paper); background: linear-gradient(105deg, var(--burgundy) 0 45%, transparent 45%); }
.format strong { max-width: 60%; font-size: clamp(1.4rem, 2.4vw, 2.6rem); line-height: 1; text-transform: uppercase; }
.format small { color: var(--gold); font-weight: 850; text-transform: uppercase; }
.format.story { grid-row: 1 / 3; }
.format.banner { grid-column: 2 / 4; }
.format.story > div { background: linear-gradient(180deg, var(--burgundy) 0 28%, transparent 28%); }
.format.story strong { max-width: 100%; }
.format.post > div { background: linear-gradient(180deg, var(--burgundy) 0 28%, transparent 28%); }
.format.post strong { max-width: 100%; }
.format.screen > div { background: linear-gradient(90deg, var(--green) 0 48%, transparent 48%); }

.film { padding: 6rem 0 0; color: var(--paper); background: var(--ink); }
.film h2 { max-width: 1100px; }
.storyboard { margin: 3rem 0 0; }
.storyboard img { width: 100%; }
.film-beats { display: grid; padding: 2.5rem 0 4rem; grid-template-columns: repeat(3, 1fr); gap: 44px; }
.film-beats span { color: var(--gold); font-weight: 850; }
.film-beats h3 { margin: .8rem 0; text-transform: uppercase; }
.film-beats p { color: rgb(255 255 255 / 72%); }

.radio { color: var(--paper); background: var(--burgundy); }
.radio-grid { display: grid; grid-template-columns: minmax(0, 1.8fr) minmax(260px, .7fr); gap: 5rem; }
.radio h2 { font-size: clamp(3rem, 5vw, 5.2rem); }
.sfx { margin-top: 3rem; color: var(--gold); font-weight: 850; }
.dialogue { font-size: 1.45rem; line-height: 1.6; }
.radio blockquote { margin: 2.5rem 0 0; font-size: clamp(1.55rem, 2.6vw, 2.6rem); font-weight: 850; line-height: 1.15; }
.radio-treatment { padding-left: 3rem; border-left: 3px solid var(--gold); }
.radio-treatment ul { padding-left: 1.2rem; }
.radio-treatment li { margin-bottom: 1.5rem; font-size: 1.1rem; }
.radio-treatment li::marker { color: var(--gold); }
.radio-treatment p { margin-top: 4rem; color: rgb(255 255 255 / 72%); }

.activation-grid { display: grid; grid-template-columns: minmax(320px, .82fr) minmax(0, 1.18fr); gap: 5rem; align-items: center; }
.activation .lead { color: var(--burgundy); font-size: 1.45rem; font-weight: 800; }
.check-list { padding: 0; list-style: none; }
.check-list li { position: relative; margin: 1rem 0; padding-left: 1.8rem; font-size: 1.08rem; }
.check-list li::before { position: absolute; top: .56em; left: 0; width: 8px; height: 8px; border-radius: 50%; background: var(--red); content: ""; }
.activation-copy > small { color: var(--gray); }
.tag-mockup { position: relative; margin: 0; overflow: hidden; border-radius: var(--radius); box-shadow: var(--shadow); }
.tag-mockup img { width: 100%; }
.tag { position: absolute; display: grid; color: var(--burgundy); font-size: clamp(.72rem, 1.3vw, 1.05rem); font-weight: 900; text-align: center; text-transform: uppercase; }
.tag-one { top: 20%; right: 7.5%; width: 29%; }
.tag-two { top: 52%; right: 6.5%; width: 31%; }

.launch-line { position: relative; display: grid; margin: 4rem 0 0; padding: 0; grid-template-columns: repeat(4, 1fr); gap: 28px; list-style: none; }
.launch-line::before { position: absolute; top: 75px; right: 2%; left: 2%; height: 2px; background: var(--ink); content: ""; }
.launch-line li { position: relative; padding: 0 12px; }
.launch-line li::before { position: absolute; z-index: 1; top: 66px; left: 12px; width: 19px; height: 19px; border-radius: 50%; background: var(--ink); content: ""; }
.launch-line li.active::before { background: var(--red); }
.launch-line time { display: block; margin-bottom: 6rem; color: var(--gray); font-weight: 850; text-transform: uppercase; }
.launch-line li.active time { color: var(--red); }
.launch-line h3 { text-transform: uppercase; }
.launch-line p { color: var(--gray); }
.launch-note { margin-top: 4rem; padding: 22px; color: var(--burgundy); background: var(--rose); font-weight: 850; text-align: center; }

.measurement { background: var(--paper); }
.metric { min-height: 300px; }
.metric span { color: var(--red); font-size: .8rem; font-weight: 850; }
.metric h3 { margin-top: 2.8rem; font-size: clamp(2.6rem, 4vw, 4.3rem); text-transform: uppercase; }

.scope { background: var(--white); }
.scope-grid { display: grid; grid-template-columns: 1fr 1fr .7fr; gap: 36px; }
.scope-list { padding-top: 1rem; }
.scope-list h3 { color: var(--burgundy); text-transform: uppercase; }
.out-scope { padding: 34px; border-radius: var(--radius); color: var(--paper); background: var(--burgundy); }
.out-scope h3 { font-size: 2rem; }
.out-scope ul { padding-left: 1.1rem; }
.out-scope li { margin: 1.2rem 0; }
.out-scope li::marker { color: var(--gold); }
.scope-note { margin-top: 2.5rem; color: var(--gray); font-style: italic; }

.investment { padding: clamp(5.5rem, 10vw, 9rem) 0; color: var(--paper); background: var(--ink); }
.investment-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 6rem; }
.price-block h2 { font-size: clamp(3.2rem, 5.7vw, 6.2rem); }
.price { margin: 4rem 0 2rem; color: var(--gold); font-size: clamp(4rem, 8vw, 8rem); font-weight: 900; line-height: .8; letter-spacing: -.06em; }
.price small { color: var(--paper); font-size: 1.5rem; letter-spacing: 0; }
.price-block > small { color: rgb(255 255 255 / 55%); }
.includes { padding-left: 4rem; border-left: 3px solid var(--gold); }
.includes h3 { font-size: 2.6rem; }
.includes ul { padding-left: 1.2rem; }
.includes li { margin: 1.5rem 0; font-size: 1.15rem; }
.includes li::marker { color: var(--gold); }
.optional { display: flex; margin-top: 3rem; flex-direction: column; gap: 7px; padding: 22px 24px; border-radius: 18px; background: var(--burgundy); }
.optional span { color: var(--gold); font-size: .75rem; font-weight: 850; text-transform: uppercase; }

.closing { display: grid; min-height: 90svh; grid-template-columns: 1.05fr .95fr; color: var(--paper); background: var(--burgundy); }
.closing-copy { display: flex; flex-direction: column; justify-content: center; padding: 8rem max(4vw, 36px); }
.closing-copy h2 { max-width: 800px; }
.closing-copy > strong { font-size: clamp(1.4rem, 2.5vw, 2.5rem); text-transform: uppercase; }
.closing figure { margin: 0; overflow: hidden; border-left: 4px solid var(--gold); }
.closing figure img { width: 100%; height: 100%; object-fit: cover; }

.sources-section { padding: 4rem 0; background: var(--paper); }
.sources-section details { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.sources-section summary { padding: 22px 0; cursor: pointer; font-weight: 850; }
.sources-grid { display: grid; padding: 1rem 0; grid-template-columns: 1fr 1fr; gap: 4rem; }
.sources-grid h3 { font-size: 1.2rem; }
.sources-grid ul { padding-left: 1.2rem; }
.sources-grid li { margin: .7rem 0; }
.sources-grid a { color: var(--burgundy); }
.sources-section details > p { max-width: 850px; color: var(--gray); font-size: .92rem; }

footer { padding: 30px 0; background: var(--white); }
.footer-grid { display: grid; grid-template-columns: 170px 1fr auto; gap: 30px; align-items: center; }
.footer-grid img { width: 155px; }
.footer-grid p { margin: 0; color: var(--gray); font-size: .9rem; }
.footer-grid a { color: var(--burgundy); font-weight: 850; text-decoration: none; }

.reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s ease, transform .7s ease; }
.reveal.is-visible { opacity: 1; transform: none; }

@media (max-width: 900px) {
  .site-header nav { position: absolute; top: 68px; right: 0; display: none; min-width: 210px; flex-direction: column; align-items: stretch; padding: 10px; border-radius: 16px; background: var(--white); box-shadow: var(--shadow); }
  .site-header nav.open { display: flex; }
  .menu-toggle { display: grid; width: 46px; height: 42px; place-content: center; gap: 6px; cursor: pointer; }
  .menu-toggle span:not(.sr-only) { width: 24px; height: 2px; background: var(--ink); }
  .hero, .concept, .closing { grid-template-columns: 1fr; }
  .hero-copy { min-height: 92svh; }
  .hero-media { min-height: 70svh; border-top: 4px solid var(--gold); border-left: 0; }
  .section-heading { grid-template-columns: 1fr; gap: 1rem; }
  .fact-grid, .metric-grid, .benchmark-grid { grid-template-columns: 1fr; }
  .fact, .metric { min-height: unset; }
  .timeline { grid-template-columns: 1fr; gap: 3rem; }
  .timeline::before { top: 0; bottom: 0; left: 10px; width: 2px; height: auto; }
  .timeline li { padding-left: 48px; }
  .timeline li::before { top: 4px; left: 1px; }
  .timeline time { margin-bottom: 1.4rem; }
  .translation { grid-template-columns: 1fr; gap: 10px; }
  .concept-copy, .concept-media { min-height: 70svh; }
  .key-grid, .radio-grid, .activation-grid, .investment-grid { grid-template-columns: 1fr; }
  .poster { max-width: 560px; }
  .format-grid { grid-template-columns: 1fr 1fr; grid-template-rows: repeat(2, 320px); }
  .format.story { grid-row: auto; }
  .format.banner { grid-column: auto; }
  .film-beats { grid-template-columns: 1fr; }
  .radio-treatment, .includes { padding: 2.5rem 0 0; border-top: 3px solid var(--gold); border-left: 0; }
  .launch-line { grid-template-columns: 1fr 1fr; row-gap: 3rem; }
  .launch-line::before, .launch-line li::before { display: none; }
  .launch-line time { margin-bottom: 1.5rem; }
  .scope-grid { grid-template-columns: 1fr 1fr; }
  .out-scope { grid-column: 1 / -1; }
  .closing figure { min-height: 70svh; border-top: 4px solid var(--gold); border-left: 0; }
}

@media (max-width: 620px) {
  .site-header { top: 10px; width: calc(100% - 20px); }
  .brand img { width: 125px; }
  .hero-copy { padding-top: 7rem; }
  .section { padding: 5rem 0; }
  .statement-rule { margin: 2.5rem 0; }
  .format-grid { grid-template-columns: 1fr; grid-template-rows: repeat(4, 330px); }
  .format strong { max-width: 68%; }
  .launch-line, .scope-grid, .sources-grid { grid-template-columns: 1fr; }
  .tag-copy div { grid-template-columns: 1fr; gap: 6px; }
  .footer-grid { grid-template-columns: 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { scroll-behavior: auto !important; transition-duration: .01ms !important; animation-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}